MAFIA: THE

OLD COUNTRY

MAFIA: THE

OLD COUNTRY

CLIENT: 2K

CLIENT: 2K

CLIENT: 2K

ART DIRECTION / DESIGN / ANIMATION

ART DIRECTION / DESIGN / ANIMATION

ART DIRECTION / DESIGN / ANIMATION

I partnered with 2K to promote their latest entry in the Mafia series in a developer panel at the highly anticipated PAX East event. PAX is a well-known event in the gaming

community so it was imperative that I executed a refined graphics package that met the standards of other AAA games that were being presented.


The main focus of their developer panel was to highlight the key features of their new time period, new setting, voice actors, motion capture technology, and their

dedication to historical accuracy. The graphics package I created adhered to their strict brand guidelines and elevated their already existing style. The main function

was to serve as a guide as prospective players were guided through tours of the extensive research 2K had conducted to make a phenomenal game. In addition

we promoted an exclusive in-game item that those who participated in the livestream could claim when the game finally launched.

I partnered with 2K to promote their latest entry in the Mafia series in a developer panel at the highly anticipated PAX East event. PAX is a well-known event in the gaming

community so it was imperative that I executed a refined graphics package that met the standards of other AAA games that were being presented.


The main focus of their developer panel was to highlight the key features of their new time period, new setting, voice actors, motion capture technology, and their

dedication to historical accuracy. The graphics package I created adhered to their strict brand guidelines and elevated their already existing style. The main function

was to serve as a guide as prospective players were guided through tours of the extensive research 2K had conducted to make a phenomenal game. In addition

we promoted an exclusive in-game item that those who participated in the livestream could claim when the game finally launched.

STYLEFRAMES